ReelUrbanNews.com recently sat down for an exclusive interview and profile with JPHRESH, Creative Director, of the PHRESHCUR clothing label at his manufacturing plant in the famed Los Angeles community of Watts. “I started the company in 2005, a small street wear company based out of South Central. The early days were a struggle.” According to JPHRESH designing T-Shirts was more of a hustle in early 2000. However, that would all change as the urban designer clothing label began capturing the attention of the global Hip Hop community and Hollywood celebrities. “I came up with the name PHRESHCRU and knew I wanted to brand that name and that identity.”
