I like the Dodge Ram 2018 Super Bowl commercial.

My mind instantly went back to their 2013 Super Bowl commercial.

I like that one, likewise.

Though I wasn’t surprised when I heard about the controversy surrounding the 2018 commercial, I was perplexed as to why the offended weren’t consistent in their outrage. Both commercials used another man’s words to sell trucks, but for some reason the use of Reverend Martin Luther King, Jr.’s, words seemed to garner more negative attention than not. It’s been five years, so perhaps my memory will do me a disservice, but I do not recall such a controversy when Dodge Ram used Paul Harvey’s words. Why? This simple question nearly always goes unanswered when asked.

Could it be more people know about King, than Harvey? Could it be people elevate King over Harvey? Could it be it’s not really about King or Harvey, but about taking advantage of an avenue to express what already exists in the hearts and minds of many Americans? A Cause so righteous and justified that for many Americans it permeates even through what can be described as a silly commercial that is aired during a silly football game.

Remember when the NFL referees were on strike? And it seemed the whole of America was upset with the replacement referees? This was during the September 11, 2012 Benghazi fallout.

For your consideration: (http://www.reelurbannews.com/the-benghazi-view/)

Thank goodness we Americans have another relatively low-level problem against which to rage!

There is a part of me that chortles when I hear the latest and greatest outrage as defined by the media whose reputation is crippled and tattered by their own self-inflicted wounds. There’s another part of me that marvels how we Americans have the luxury of expressing our opinions without fear of yesteryear’s reprisal

For your consideration: (http://www.reelurbannews.com/why-are-you-a-democrat-part-i/).

The pessimist in me is fed on the on-going irony of those who say they want equality, but then practice an entirely different way of real-life. The cynic in me helps me keep things in perspective. Christ Jesus in me keeps me focused on my drum major instinct. “It’s a good instinct if you use it right.”

For your consideration:(http://kingencyclopedia.stanford.edu/encyclopedia/documentsentry/doc_the_drum_major_instinct/)

Life lessons can be learned even in the midst of a silly commercial during a silly football game.

Can’t wait to hear how the next Dodge Ram commercial is offensive!


Cynthia Shaffer, National Editor, ReelUrbanNews.com @CyFlys
Cynthia Shaffer, National Editor, ReelUrbanNews.com