Days before the 55th Annual Grammy Awards, ReelUrbanNews.com sat down with Grammy executive, Beverly Jackson for an exclusive, in-depth interview, examining the role of Social Media in terms of all things music. “I have three very distinct roles here at the academy. I am the Senior Director of Marketing, Strategic Digital Alliances and Social Media. I have a traditional marketing job, where I work to extend the brands footprint, I then develop relationships with our partners and I execute the social media strategy.” Beverly Jackson, Sr. Director of Marketing and Social Media, The Recording Academy